The Art of Networking

The Art of Networking

Networking isn’t just a buzzword tossed around at industry events—it’s an essential skill for Certified Public Accountants (CPAs) who want to advance their careers. Whether you’re just starting out in tax and accounting or you’ve been around the block a few times, knowing how to connect with the right people can help you climb the ladder faster. But how do you do it? Where should you start? Let’s break down the art of networking for CPAs so you can set yourself apart in this competitive field.

Why Networking Matters in Accounting

Here’s the reality—accounting and tax work aren’t just about crunching numbers anymore. The industry is evolving, with trends like automation, AI, and globalized finance reshaping the way CPAs do business. While technical skills remain vital, soft skills—like relationship-building—are taking on a bigger role.
Why? Simply put, networking can open doors that technical skills alone cannot. From landing new clients to uncovering hidden job opportunities, your network becomes one of your most valuable career assets. According to LinkedIn, up to 85% of job placements happen through networking. That’s hard to ignore, especially in a profession like accounting, where relationships are the backbone of trust and credibility.

Pain Points for Networking CPA Newcomers

If you’re at the beginning of your career, starting to build a professional network can feel daunting. Maybe you’re worried about where to start, or perhaps you feel like you don’t have much to offer someone with years of experience. These are common concerns, but they’re also limiting beliefs that hold you back.
Another challenge? A lot of CPAs, especially those focused on technical fields like tax, see themselves as introverts who struggle in social settings. Networking may not come naturally—and that’s okay. The good news is that it’s a skill that can be developed with practice and strategy.
Key Strategies for CPA Networking Success
Start Small and Keep It Intentional
You don’t need to meet everyone in the room to be a good networker. Think quality over quantity. Set a goal for each professional gathering—like meeting three new people who share your interests. Smaller goals make the process far less overwhelming.

Leverage Industry-Specific Events

Attending tax and accounting conferences, CPA society gatherings, or local workshops can help you build a network that’s relevant to your career. These settings are like a cheat code for networking because you’re surrounded by people who understand your world.

Tap Into Online Platforms

Social communication isn’t confined to in-person events anymore. Platforms like LinkedIn allow CPAs to connect globally with industry leaders. Share knowledge, comment on posts, and join virtual groups focusing on accounting and tax trends to establish your presence.

Give Before You Receive

Networking works best when it’s a two-way street. Before asking for help, offer something valuable. This could be as simple as sharing an article that might interest someone or providing insight on a tax issue you’ve encountered. By giving first, you build trust and credibility.

Build Long-term Relationships

Networking isn’t just about business cards and handshakes. It’s about cultivating lasting connections. Follow up with people after you meet them—whether it’s a thank-you email, a coffee invite, or just checking in to see how their projects are going.

Develop Your Personal Brand

What sets you apart from other CPAs? Developing your personal brand means identifying your strengths, passions, and unique perspective in the field. When you’re clear about what you bring to the table, it’s easier to connect with others who share or admire those qualities.

Find a Mentor

Search for individuals whose success or path you admire and reach out to form mentor relationships. Mentors can guide you through challenges, introduce you to their networks, and help you avoid mistakes. And over time, you might pay it forward by mentoring others.

The Motivation to Network

Advancing in the CPA world, especially early in your career, can feel like walking into uncharted waters. But think of networking as a skill that gives you a map and compass. By building the right relationships, you can gain career advice, access to job openings, and even potential new clients.
Beyond that, networking has the power to energize you. It connects you with like-minded individuals who can remind you why you chose this career in the first place. It’s not just about professional growth—it’s about finding your community in the tax and accounting world.

 

How Will You Start?

Networking doesn’t unfold overnight—but every connection you make is a step forward. Now that you understand the importance, strategies, and motivations behind networking, it’s time to put it into action. Start small. Start intentionally. And most importantly, start now.
Ask yourself this—who could you reach out to today? Which events could you attend this quarter? What knowledge could you share with someone in your network? The answers to these questions can be the beginning of your next career opportunity.
By exploring these strategies further, you can elevate not only your professional skills but also your career trajectory. A meaningful network is within reach—if you’re willing to take the first step.